Blogging, I know it sounds wimpy. However, in the 2000s, it is more important than ever for businesses to have an online presence. With almost 4 billion people worldwide connected to the internet, there has never been a better time for businesses to include Blogging in their marketing strategy. Not only does blogging drive website traffic and promote your products and services, but it also helps you build trust with your potential customers. If you are an authority on a topic, you need to blog and develop content.